Research on Content Production and Audience Characteristics of Virtual Fan Community

-- Taking the Pocket 48 as an Example

Abstract

Fan culture has become a hot topic year by year. In the process of the growth and development of fan culture, it is organically integrated with new media. This article takes SNH48's idol group derivative application Pocket 48 as an example, and uses a case study method to analyze its content production characteristics of instant interaction and two-way emotional resonance. Through the questionnaire method to investigate the characteristics of the audience of the application, the study found that the SNH48 fun-linked virtual community has a decentralized effect on the fan class that has been formed, and enhances user stickiness from the perspective of fan economy.