The impact of COVID-19 on Real estate and consumer behavior based on SPSS analysis

Abstract

Since the Spring Festival of 2020, the rapid spread of COVID-19 has a serious impact on real estate enterprises. According to the Supreme People's Court, a total of 408 real estate companies filed for bankruptcy in 2020, up 8.2 percent year on year. It is worth mentioning that there are many well-known real estate companies on the bankruptcy list since the COVID-19 pandemic. In this paper, a questionnaire survey was conducted on the willingness of residents to purchase houses and their choice of real estate enterprises since the epidemic. SPSS software was used for data modeling and analysis, and the comparison was made before the epidemic. Meanwhile, a case study is conducted on the financing capacity and earnings of Country Garden, Vanke and Sunny City Real Estate from 2019 to 2021. Overall, residents’ choice of real estate enterprises has changed greatly since the outbreak, and the economy of real estate enterprises has been deeply affected. Therefore, based on the repeated situation of COVID-19, the economic choices of real estate enterprises and consumers deserve further study, and relevant policy suggestions are put forward accordingly. These results shed light on guiding further exploration of real estate enterprises risk management and residents investment decisions.