Tesco in China Market Expansion Failure Analysis Study
DOI:
https://doi.org/10.54691/bcpbm.v38i.3823Keywords:
Tesco; market expansion; case study.Abstract
Tesco was one of the first foreign companies to enter China after the country opened up to the outside world, and it had a tortuous journey in China that ended in failure. This paper uses Porter's Five Forces methodology to analyse the pain points faced by Tesco during its development in China and the reasons for its failure. The final recommendations for Tesco's future development in overseas markets are based on the example of Tesco's development in China.
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