Analysis Meituan’s Current Situation and Development Strategy

Abstract

In recent years, Meituan has achieved certain positive results in China, but its management under the old system has led to the continuous emergence of deep-seated problems. The immaturity of the supply chain has led to a severe impact on Meituan and a lost customer base. The problem that Meituan faces are not only a supply chain problem but also the risk of expansion. To resolve these risks, we need to optimize the supply chain through Meituan, establish a general warehouse to accommodate more suppliers and establish self-pickup and distribution points. To make it easier for residents of the community to pick up the goods, the expansion of the hotel industry starts with low-star hotels and uses some guarantees and discounts to bring in new customers. These improvements are conducive to the steady and healthy development of Meituan in China and realizing an upward trend in the future.