The Forecasted Prospects of the Return of Investment in Elderly Care Service Industry Based on the Analysis of the Market and YADA
DOI:
https://doi.org/10.54691/bcpbm.v38i.3847Keywords:
Elderly care service industry, strategic management, swot, ROE.Abstract
With the slow increase in birth rate, China has stepped into an aging society and the aging population will continue to grow, and the burden on young people to support the elderly is becoming heavier and heavier. The elderly care service has become a hot issue. Therefore, this paper is based on an in-depth study of the financial statements and market research of Beijing Yada Senior Living Group Co., Ltd., and analyzes the current market situation of the elderly care service industry in China using a combination of macro and microenvironment analysis and the internal and external competitiveness of the company and give recommendations for its development. The study shows that although people's social cognition has become part of the obstacles, the increasing demand for senior care services in the country according to the company's operating data in recent years shows that senior care currently belongs to a window period for investment and is highly likely to bring huge returns to investors in the future. As a result, it is recommended that more investors should focus on the senior care market and consider providing more capital as a solid foundation for its development.
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