Marketing of Perfect Diary in China Research
DOI:
https://doi.org/10.54691/bcpbm.v38i.3910Keywords:
Brand image; Cosmetics; Marketing; Social media; Customers.Abstract
As technology develops rapidly nowadays, people’s living standard has risen and this makes the cosmetics market in China starts growing. Perfect diary as a new famous cosmetics brand, which people could see on social media every day is becoming an object of reference for other brands, this is because of their strong promotions and effective advertisements. While Perfect diary is growing, it still has some limitations in different areas like labor, capital, enterprise, and so on. They have potential improvements that could have been down to better achieve their business targets. This research will identify the problems of marketing including advertisements, quality of products and also the solutions for each of them respectively.
Downloads
References
Fan. J.Trade Analysis of China's cosmetics market -- Taking European and American cosmetics as an example Mall modernization, 2018 (15): 105-107
Yuefei H. Perfect Diary: Internet business model innovation//2021 2nd International Conference on E-Commerce and Internet Technology (ECIT). IEEE, 2021: 454-457.
Li S, Zhang Y. Analysis on Brand Marketing Strategy of Perfect Diary. 2019
Fishbein M. Attitude and the prediction of behavior. Readings in attitude theory and measurement, 1967.
Johnson M D, Puto C P. A review of consumer judgment and choice. 1987.
Srivastava R K, Shocker A D. Brand equity: a perspective on its meaning and measurement. 1991.
Keller K L. Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 1993, 57(1): 1-22.
Park C S, Srinivasan V. A survey-based method for measuring and understanding brand equity and its extendibility. Journal of marketing research, 1994, 31(2): 271-288.
Aaker D A. Measuring brand equity across products and markets. California management review, 1996, 38(3).
DiMingo E. The fine art of positioning. The journal of business strategy, 1988, 9(2): 34.
Roth M S. Effects of global market conditions on brand image customization and brand performance. Journal of Advertising, 1995, 24(4): 55-75.
Nanjundeswaraswamy T S, Swamy D R. Leadership styles. Advances in management, 2014, 7(2): 57.
Dulewicz V, Higgs M. Assessing leadership styles and organisational context[J]. Journal of managerial psychology, 2005.
Downloads
Published
Issue
Section
How to Cite
