Online Communication Technology Under the Global Pandemic—a Close Investigation into Zoom

Abstract

This research paper aims to investigate one of the leading companies in the online communication technology industry--Zoom’s development after the global pandemic. For this purpose, the overall effects of COVID-19 on the industry and various types of users in the industry are reviewed. The advantages and disadvantages of Zoom are evaluated and analyzed, and potential opportunities and threats caused by the beginning or end of the pandemic are identified. Finally, the smart points of Zoom are summarized and recommendations for Zoom’s future development are proposed. In the first place, external, and internal analyses of Zoom were conducted, including industry analysis, competitor analysis, and specific strategies of Zoom. All those analyses were put under a SWOT framework in order to clearly demonstrate the advantages and disadvantages of Zoom after the pandemic. And based on the SWOT framework some recommendations are drawn. After conducting the research, this research paper finds that being able to accurately assess the demands in the industry and seize opportunities by making intelligent, timely decisions on the overall marketing strategy, keeping the advantages while adjusting disadvantages to fit customers’ needs would be the key to success.