Comparative Research Based on Different Estimation Methods: Taking LINING and ANTA as Examples

Jinxi Liu

doi:10.54691/bcpbm.v38i.3963

Authors

Jinxi Liu

DOI:

https://doi.org/10.54691/bcpbm.v38i.3963

Keywords:

PE; PEG; PB; LINING; ANTA.

Abstract

LINING and ANTA are Chinese sports brands that develop rapidly in recent years. They not only in China wave the trend of new ethos, but also spread their brand all over the world. Besides, these two Chinese sports brands are competitors. Analyzing shares of the two companies can help enterprises to realize their short board better, thus developing their companies better. In this paper, the data of Oriental Fortune and Yingwei Fortune are used to analyze the stocks of LINING and ANTA separately through price earnings ratio, price to book ratio and PEG ratio. The paper proves all these data from the internet, and the conclusion is that ANTA is better than LINING in terms of stock development and price stability. In view of the problems existing in these two companies, this paper also gives corresponding strategy analysis for them in the future. At last, this research places good expectations for better development of domestic fashion industry in the future.

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