The collision of theCOVID-19 and the Chinese automotive industry

Abstract

In the context of the slow or even stagnant development of China's auto industry in the epidemic environment, the specific hazards caused by the epidemic are studied. A survey on the share of auto production by region, auto production, sales trends, and offline events is conducted, and the critical situation faced by the supply chain and offline marketing model is reported. It is proposed that the supply chain should change its previous strategy to increase the resilience of the supply chain against uncertain external factors; that it should shift the focus of the supply chain to the area of core components and enhance the production level of the relevant segments; that it should propose a more automated and modern production process; and that it should transform its primary marketing model from offline to online apps and live promotions. In the face of the impact of the COVID-19 on the market, the automotive industry must establish a more resilient supply chain model and a new sales model to cope with this massive market shift.