Sony’s Today and Future Target
DOI:
https://doi.org/10.54691/bcpbm.v17i.398Keywords:
Sony; Strategy; Operation; Marketing; Innovation; Financial Target.Abstract
This paper analyzes the key success factor of Sony Corporation. Mainly focus on the electronics division of the company. Through deconstructing strategy and market, the business model is revealed comprehensively. The innovation and financial Section portraits the long-term success of the company. The analysis of Sony was meant for business operation study in the future.
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