Research on Luckin Coffee Brand Creative Design and Business Model

Abstract

After a deep financial crisis, Luckin Coffee made a series of adjustments to the new retail business model and brand creative design. Let it re-establish a good image in front of the public. The product will have good economic and social benefits, which have certain reference significance for similar marketing enterprises. The article will use the Survey method to study. The article will cover the process and impact of the deep financial crisis, business model self-help, and the creation of popular products. An in-depth study explores Luckin Coffee’s Brand Creative Design, such as brand culture design, brand culture media, brand APP design, and offline brand experience store design. The article finds that design, as an effective marketing method, has a positive effect on establishing corporate brands. As a designer, the concept of marketing and the needs of the public must also be integrated into the design. This determines whether the design can succeed, whether it can open up and occupy the market for the enterprise, and whether it can help the enterprise survive and develop. In terms of business model, the company should use Internet technology and big data capabilities to empower product development and store operations.