Research on the Motivator Influence on People Participate in Online Shopping Carnival
--A Case Study on Single’s Day Shopping Carnival
DOI:
https://doi.org/10.54691/bcpbm.v38i.4084Keywords:
Motivator; Online Shopping Carnival; Case Study; Single’s Day.Abstract
One of the greatest inventions of today’s society is the Internet, and the Internet has created online shopping. Online shopping is very popular today because it is convenient and fast, and you can buy products worldwide. One of the most famous and performing online shopping festivals is Single’s Day because the Single’s Day shopping festival meets the shopping needs of most shoppers and satisfies their psychological needs. The unique and advanced marketing strategy and easy-to-use shopping system of Single’s Day Shopping Festival make them take the leading position in the industry. To deeply understand how Singles Day shopping carnival influence or attract consumer to participate. Firstly, this paper needs to examine the motive of online shoppers. The motivator of consumer participation in Single’s Day can be explained using John B. Watson’s Stimulus (S) – Response (R) theory framework. This paper is a case study of an online shopping spree for singles, focusing on investigating the motivations that influence people to participate in Singles’ festivals.
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