Nike’s Culture and Organizational Strategy

Abstract

Sports are becoming more and more popular today. With the slogan of being light and fast and encouraging everyone to exercise, more and more sports brands are established one after another. Whereas today Nike is still the top company in this field. This article explores how Nike's corporate culture is touched by people's hearts and how its marketing strategy stands out from others. The article also briefly introduces the methodology and results of some of Nike's customer research in a particular place or the marketing research to get more information from the customers. There's also the relationship between culture and strategy like how Nike's culture influences its marketing strategy. The results show that the public gradually recognizes the brand Nike and becomes popular all over the world because of Nike's excellent innovative marketing concepts. In summary, Nike should maintain marketing and strengthen product research and development. Therefore, they can also make many new technology or products.