Market Scene of China’s Cultured Meat Market Over the Next Five Years
DOI:
https://doi.org/10.54691/bcpbm.v38i.4189Keywords:
Cultured meat; Chinese market; SWOT analysis; Marketing mix theory.Abstract
In recent years, cultured meat has blown a craze all over the world and has become popular in many European and American countries. China is also vigorously developing the cultured meat industry and has also achieved initial results. The goal of this research was to look at the Chinese cultured meat business over the next few years. To figure out the Chinese cultured meat market, this paper mainly applied the marketing mix theory and SWOT analysis tool to comprehensively analyze the internal and external factors of cultured meat from the perspective of consumers. This research concluded that the future development of cultured meat in China is still objective, but a lot of promotion needed to be done in the induction stage of the cultured meat product life cycle to improve the acceptance of consumers. More importantly, let the cultured meat technology mature as soon as possible since this is the main factor affecting the acceptance of consumers.
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