Possible Solutions for Minorities to Break Down the Block from Empire Firms: Case Study of McDonald’s
DOI:
https://doi.org/10.54691/bcpbm.v38i.4191Keywords:
McDonald's; SWOT analysis method; Marketing Mix Theory; Marketing Strategy.Abstract
This paper focused on investigating McDonald's' globalization process and the strategies that McDonald's implemented to become the global fast-food industry. Investigators launch several scientific and systematic approaches to discover the most relevant results; in this paper, the Marketing Mix Theory and SWOT analysis were implemented. By launching these practical methods, investigators can conclude comprehensive views on McDonald's' inner and external market circumstances, and investigators suggest that McDonald's showed a competitive advantage in its Price, Product and Place. However, Promotion was one of the most significant weaknesses that McDonald's cannot avoid. Thus, McDonald's should develop its menu and marketing focus on healthy food selling, and properly utilize its robust funding and matured supply chain to encounter its weaknesses, develop strengths, seek opportunities, and avoid the threat by launching these strategies steps by steps, so that McDonald's can maintain its dominating role in the global market and have further development in the prospective future.
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