The development trend of China's animation ip development-taking the ip development of Shanghai Art Film Studio as an example

Abstract

In recent years, Chinese animation has developed rapidly. At present, domestic animation has developed in the market. The box office of domestic animated films has generally risen, with box-office hits such as "Nezha" and "The Return of the Great Sage". Shanghai Fine Arts Film Studio is a very important part in the development history of Chinese animation. In the rapid development of "Internet +", relying on new communication technologies and methods, changes have taken place in various fields of film and animation creation, distribution and publication. In this way, the concept of IP was born, and now Shanghai Mei is constantly transforming from the traditional to the IP-oriented trend in its own way, and innovating the operation mode of the cultural industry in the new social and cultural environment. This paper aims to analyze the development trend of IP-based animation in China, rationally discuss the problems and challenges encountered in the development of IP-based animation in China, and attempt to describe the promotion methods and methods of “IP+”-based animation in China. future trends.