The study of the investment value of Activision Blizzard based on SWOT analysis

Abstract

In the last twenty years, there are a phenomenal growth of Internet users and the spread of Internet infrastructure that lead by the development of advanced technology. As the Internet industry has grown exponentially, the video game industry has attracted massive public attention and become a popular topic among investors, and the user base of online games has grown as well. Under the influence of Covid-19, people are spending more time and money on online and video games. Additionally, It has also been proved that the online gaming industry is a promising investment target. Activision Blizzard, one of the biggest video game companies in the world, is been taken as an example to analyze the investment value of this industry. Recently, Microsoft announced its intention of acquiring Activision Blizzard and it brought up the topic of whether to invest in Activision Blizzard. This paper introduces the company, Activision Blizzard, through the video game industry, background information, activity, and the acquisition by Microsoft. The SWOT analysis method is used to study its financial situation and the investment suggestion is finally proposed.