Effects of The Streaming Deal between Netflix and Sony

Abstract

Due to the unprecedented pandemic that started in 2020, many companies suffered miserably, including the filming industries as well. Since the pandemic is likely to become a long-term event, filming companies need to come up with corresponding countermeasures to deal with the rapid change in the world. Therefore, this research paper discussed the streaming deal between Netflix and Sony, in which Netflix is one of the biggest streaming companies in the world and Sony is one of the biggest filming companies in the world. They made a 5-year deal that allows all the films that Sony produced will also be released on Netflix from 2022-2026. This research paper focused on the outcome of the streaming deal and concluded that the deal is a win-win situation for both sides. Sony can stream their films on streaming services and Netflix gets Sony-produced content. This study implied that as technologies increasingly grow and play an unprecedented role in modern society, it is important that filming companies can also display their content somewhere else than just in theatres alone. Developing services both online and offline will become an important business model and strategy in the post-pandemic.