Research on the Development of Image Processing Software Industry - Taking "Meitu Xiuxiu" and "Xingtu" as Examples

Abstract

This research starts with an analysis of the operating models of two major image processing softwares, Meitu Xiuxiu and Xingtu, and then explores the changes and operating rules under new technological conditions. The study focuses on these new changes under the conditions of popular demand and new technology, and concludes on how to attract users as well as increase user stickiness and enhance the business value of the Meitu platform. The aim is to analyze the development path of the image beatification software industry. As the originator of photo retouching software, Meitu was once a must install software for many girls who loved beauty. It started at the peak and relentlessly developed corresponding mobile phones and original beauty brands. From the initial valuation of more than 10 million yuan, it is not difficult to found the expectation of the capital market. Given the fact that the world is in an era of VUCA (volatility, uncertainty, complexity and ambiguity), the VUCA will determine the unpredictability of changes in the pattern of current business world. To sum up, Meitu should dig deep into the content and build the content ecological core in the "beauty" field of its expertise.