Analysis of P&G's Financial Strategy and Operational Strategy

Abstract

As COVID-19 becomes normalized worldwide, the consumer market is on the move, the real economy is in a state of flux, and the industry leaders, the big multinationals, are always on the lookout for opportunities to take advantage of them. This paper uses P & G's financial reports for 2022 as a sample to analyze the moves made by such multinationals at the doorstep of this new era and their preparations for the opportunities that lie ahead. The survey results show that P & G is on a steady financial and operational growth path in 2022, and the market size is also on an expansion trend. Likewise, as COVID-19 becomes normalized worldwide, online business is gradually being recognized by the general public as a mainstream way of spending money. The results of this analysis reflect the changes in consumption of daily necessities in different regions in 2022, and how P & G can stand out in an era where online business is so busy. This paper aims to examine where the world economy is heading in the post-epidemic era and how industry pioneers will react.