LVMG Analysis Based on SWOT and PEST and Competitor Analysis

Abstract

LVMH and Kering are two of the largest luxury goods groups in the world, and their financial statements show a certain degree of similarity in the composition of their revenue streams, so this paper has chosen to compare the product lines and financial positions of these two companies. The financial situation of both LVMH and Kering has been significantly affected by the epidemic and the global economic downturn. The paper compares the operations and future of LVMH and Kering in terms of operating strategy, EBITDA, free cash flow, and turnovers, comparing their past operations and prospects. LVMH's competitive advantages and prospects in the industry are analyzed using the swot and pest methodologies, while the strengths and weaknesses of its competition with Kering are considered. The comparison between the two shows the impact of the epidemic on the luxury industry as a whole and the outlook for the industry as a whole.