Research on the Impact of Big Data on Enterprise Business Model Innovation from the Perspective of Managers

Abstract

The traditional business model of enterprises has been difficult to meet their development needs, and accelerating the innovation of business model has become the choice of more and more enterprises. In the era of big data, the innovation of enterprise management mode has a great impact on business development. The application of big data technology can not only accelerate the production efficiency and management efficiency of enterprises, but also make it difficult for traditional management mode to adapt to the new social environment and meet the needs of enterprises. In this regard, this paper attempts to study the impact of big data on enterprise business model innovation from the perspective of managers, and use data to carry out innovative management, improve the management model of enterprises and realize more scientific management. The concentration of a large number of data makes all kinds of commercial activities more accurate and targeted in the process of development, which effectively enhances the value of commercial activities. And enhance the actual benefits of enterprises in development, so in the process of business model development, the application of big data has also attracted widespread attention.