Financial and Marketing Performance of P&G and Unilever

Abstract

As the idea of environmental protection and CSR (Corporate Social Responsibility) is gaining more attention, sustainability is now one of the determinants in assessing whether a company is ethical and has further development potential. Therefore, sustainability analysis is becoming critical for a business nowadays. This research aims to shed light on the financial and marketing performances of two leading companies in the personal care industry – P&G and Unilever, who put much effort into conducting environmentally friendly production and establishing sustainable development plans. This research uses financial statements to analyze the companies’ financial status and comes up with a marketing strategy analysis of the two companies. It also uses SWOT analysis as a tool to reveal their performances generally. Through analysis of their financial and marketing performance, this research concludes that P&G and Unilever are in good financial condition and doing well with their sustainable plans. This paper also provides general and separate suggestions for these two companies in the end.