Risks And Countermeasures Related to Diversification Strategy: Taking Yunnan Baiyao as An Example

Ming Li

doi:10.54691/bcpbm.v46i.5109

Authors

Ming Li

DOI:

https://doi.org/10.54691/bcpbm.v46i.5109

Keywords:

Corporate strategy, Diversification strategy, Yunnan baiyao group co., ltd., Suggestions.

Abstract

As the cornerstone of the operation of listed companies, enterprise strategy has attracted more and more attention. Diversification strategy is a company level strategy that many companies choose to adopt. However, diversification strategy has advantages and disadvantages. How to prevent the risks from diversification strategy is worthy of our study. Therefore, this paper selects Yunnan Baiyao as a case company, specifically discusses the risks of its diversification strategy, and puts forward adjustment suggestions for its strategy, so as to provide direction for the strategic formulation and timely adjustment of relevant enterprises and industries.

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