Research On Customer Satisfaction Study in Meituan Company
DOI:
https://doi.org/10.54691/bcpbm.v48i.5245Keywords:
Meituan; Quadrant model; Food diversity industry; Customer satisfaction.Abstract
The variables affecting customer satisfaction at Meituan are examined in this essay. First, the SWOT and PEST models were used to analyze Meituan's internal and exterior environments. Second, raw data are gathered through surveys and interviews, and the quadrant model is used to analyze the data. Finally, the position of the various factors in the quadrant diagram will be used to evaluate their impact and significance. The study concluded that, considering the 14 factors, it was found that convenience, brand and corporate image, delivery time and preferential strength were located in the strength area and had a greater impact on Meituan's user satisfaction.
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