Changes of Advertising in the New Media Era
DOI:
https://doi.org/10.54691/bcpbm.v18i.531Keywords:
Advertising Industry; New Media; Communication Effect.Abstract
The advancement of the digital and network has fostered the rapid growth of new media in people's lives, so that emerging technology has been changing the advertising. For example, the stronger interaction and greater visual impact are required in the process of advertising design, strategy and communication. The change of new media for advertising can be summed up as five aspects: Model, Content, Audience, Interactivity and Standards.
Downloads
References
Amazeen M A, Muddiman A R. Saving media or trading on trust? [J]. Digital Journalism, 2017. https:// open. bu.edu/ds2/stream/? #/documents/220601/page/4.
Bezjian-Avery A, Calder B, Iacobucci D. New media interactive advertising vs. traditional advertising[J]. Journal of advertising research, 1998, 38: 23-32. https://people.utm.my/thoo/wp-content/ blogs. dir/ 1795/ files/ 2016/03/New-Media-Interactive-Advertising-Vs-Traditional-Advertising.pdf.
Odun O, Utulu A U. Is the new media superior to the traditional media for advertising[J]. Asian Journal of Economic Modelling, 2016, 4(1): 57-69. http:// archive. aessweb. com/ index. php/ 5009/ article/ view/ 845/1291.
Spurgeon C. Advertising and new media[M]. Routledge, 2007.https://books.google.com/books?hl=zh-CN&lr=&id=gRakT72jGYUC&oi=fnd&pg=PP1&ots=_2FebURpjl&sig=sSVFPmXiJ4uFB1J2y4YmNkK3mR0#v=onepage&q&f=false.
Downloads
Published
Issue
Section
