Exploring the Cultural Inheritance and Innovation of "Intangible Cultural Heritage +" in the Perspective of the Experience Economy
DOI:
https://doi.org/10.54691/bcpbm.v49i.5380Keywords:
experience economy; communication; intangible cultural heritage ;digital technology; cultural heritage.Abstract
The experience economy is the fourth economy generated during the current social evolution process. Numerous industries in the perspective of the experience economy have undergone innovative changes in consumer forms. This article explores the cultural inheritance and innovation of "intangible cultural heritage+" in the new era from the perspective of the experience economy. The analysis is conducted from four aspects: the basic connotation of "intangible cultural heritage+", why "intangible cultural heritage+" should be viewed from the perspective of the experience economy, the innovation of "intangible cultural heritage+" in the era of the experience economy, and the future development path of "intangible cultural heritage+" in the experience economy.
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