Financial Analysis of Retail Brands Under the Framework of Harvard Analytics- Taking the Three Squirrels as an Example

Abstract

Against the backdrop of China's robust economic growth and elevated living standards, the evolution of leisure food consumption has gained momentum, marked by an elevated emphasis on quality and standards. This study employs the Harvard framework to scrutinize this phenomenon, expanding the conventional financial data analysis to encompass non-financial indicators from pertinent sectors. The research centers on a case study of "Three Squirrels," a prominent leisure food brand. The findings reveal a promising trajectory for The Three Squirrels, characterized by stable and positive development. This analysis not only sheds light on the evolving consumption patterns in China's leisure food sector but also underscores the necessity of comprehensive analysis strategies incorporating both financial and non-financial perspectives to gain a holistic understanding of market dynamics and enterprise growth prospects