On the Legal Regulation of Infringement of Public Figures' Emoji Portrait Infringement

Authors

  • Ziyan Liu

DOI:

https://doi.org/10.54691/bcpbm.v49i.5480

Keywords:

Emoji; portrait right; public figures; reasonable use.

Abstract

 Ge You sued E-Dragon Travel for unlawful use of the photo of "Ge You lying down" for advertisement and sought that E-Dragon Travel apologize to him and reimburse him for the losses he suffered. Ge You's lawsuit against E-Dragon Tourism drew attention to celebrity emoticons once more. Language, in certain ways, can no longer adapt to the needs of human language in the age the Internet. Emoji is a new form of communication that has gained extensive societal attention, as well as being "noticed" and "loved" by businesses. As a result, several forms of infringement appear one after the other. First and foremost, the concept and characteristics of the public figure emoticon picture right are explored in this work. The classification of emoticons is provided, and the public figure emoticon image infringement may or has been constructed to assess the problem. Finally, it makes practicable solutions to preserve the portrait right of prominent figures' emoticons in China by combining China's practical experience and the great experience of international nations.

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Published

2023-08-16

How to Cite

Liu, Z. (2023). On the Legal Regulation of Infringement of Public Figures’ Emoji Portrait Infringement. BCP Business & Management, 49, 681-694. https://doi.org/10.54691/bcpbm.v49i.5480