Analyzing the NBA Business Model: Feasibility for the CBA

Authors

  • Yusheng Yang

DOI:

https://doi.org/10.54691/bcpbm.v49i.5481

Keywords:

Basketball league, Business model analysis, Basketball history, CBA, NBA.

Abstract

With the changes of the times, China has become the world's second largest economy, but China's sports are far behind other powerful countries.The evaluation system of China's education system is relatively strict, focusing on students' cultural achievements and test scores, and relatively less emphasis on physical education and physical education.China's sports industry is relatively backward and lacks sufficient market and commercial operations. This also leads to relatively insufficient investment and support for sports, and there are also problems with the training and treatment of athletes, coaches and referees.In contrast, the United States, the world's largest economy, is far ahead of other countries in basketball.Therefore, how to learn from Western powers to change the status quo of Chinese basketball has become the primary goal of our country.

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Published

2023-08-16

How to Cite

Yang, Y. (2023). Analyzing the NBA Business Model: Feasibility for the CBA. BCP Business & Management, 49, 695-699. https://doi.org/10.54691/bcpbm.v49i.5481