Research on the communication strategy of university public opinion event report from the perspective of frame theory: Shandong University Buddy Program Incident as an example

Zongqi Liu

doi:10.54691/bcpbm.v49i.5485

Authors

Zongqi Liu

DOI:

https://doi.org/10.54691/bcpbm.v49i.5485

Keywords:

Frame theory; Public opinion in colleges and universities; Framing content analysis; Communication strategy.

Abstract

The dissemination of sudden public opinion can easily lead to the generalization of group opinion, and it is particularly important to adopt appropriate news communication strategies in the face of such sudden public opinion events. This paper takes the report text of the Shandong University buddy program incident as the analysis object, starts with the frame theory, combines the content analysis method, systematically analyzes the news frame construction of the event report from three parts: frame presentation, construction mechanism and framing effect, and discusses and summarizes t

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References

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