Analysis of Trend Culture from the Perspective of Social Currency: -- Taking the POP MART as an Example

Ruixuan Jiang

doi:10.54691/bcpbm.v18i.552

Authors

Ruixuan Jiang

DOI:

https://doi.org/10.54691/bcpbm.v18i.552

Keywords:

POP MART, Social Currency, Blind Box Economy, Consumer Market

Abstract

Under the wave of consumerism, "blind box play" quickly swept the world and became the darling of young people's trend consumption. This article takes the hot sale of "blind box" as an example, and believes that the product has accumulated users, expanded its influence, formed a community in the network ecology, and finally completed the construction of a communication path. This paper also attempts to find out the advantages for reference in the current media product marketing in the analysis of the construction steps of "social currency", and proposes a directional reference for the development path of the new ecological community economy.

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