Analysis of the factors influencing the immersion experience of video art expression in slow-paced food short videos for audiences in Chinese first-tier cities
DOI:
https://doi.org/10.54691/bcpbm.v18i.553Keywords:
short food videos, image language, immersion theory, perceptual valueAbstract
With the rapid development of society, slow-paced food videos are becoming more and more popular among people living in fast-paced first-tier cities. They are taking the time to watch this kind of video to immerse themselves in it for solace. For video creators, How to immerse the audience in the video is the fundamental problem they have been studying. This study is based on the questionnaire method and the regression analysis. The critical contribution of this work is the verification of the form of visual presentation, which creators frequently use in slow-paced food videos. The factors affecting the audience's immersion experience in low-paced food short videos are sorted into three types: time-lapse photography multi-angle camera editing and slow editing. All three are prominent and easy to capture in images, which generate emotional feelings for the audience. In addition, the current user needs are mainly curiosity and mental comfort. Besides, sensory immersion is the main way to immerse.
Downloads
References
Yu Jing. Research on the artistic expression of food short video [D]. Heilongjiang University, 2021.
Xu Yihua. The aesthetic style and aesthetic reflection of short videos of "Li Ziqi" [J] Western Radio and Television. 2021, 42(11)
Ji Zhicong. Research on Li Ziqi's food short video in the context of consumer culture [J]. Western Radio and Television, 2020, 41(16): 4-6.
Rudolf Arnheim.Art and Visual Perception [M]. China Social Science Press, US, 1984
Zhang Ting. An analysis of the content presentation of short videos focusing on slow-paced life: the example of "Li Ziqi"[J]. Blooming Season, 2021(15): 32-33.
Fan Yue. Analysis of slow variety shows production characteristics in new media [J]. Western Radio and Television, 2021, 42(11): 74-76.
Mei Siyu, Jing Xiuming, Mei Qingsheng. From the Carnival of Images to the Dissemination of Knowledge: On"LI Zi-qi Phenomenon" and Short Video Creation Upgrade [J]. Journal of Zhejiang Wanli University, 2021, 34(03).
Csikszentmihalyi M, Beyond Boredom and Anxiety [M]. San Francisco: Jossey-Bass, 1975, 72-75.
William Lidwell. The laws of design [M]. Zhu Zhanxing, Xue Jiang, translation. Beijing: Central Compilation and Publishing House, 2010: 91.
Xu Xiaoting. Scene theory: Connecting change in the mobile Internet era [J]. Today's Media, 2016, 24(08): 85-86.
Peng Lan. Scene: The new media element in the mobile era [J]. Journalist, 2015(03): 20-27.
Wang Xingwan. Scenario-based production of rural cultural communication from the perspective of new media: the case of Xiaohongshu [J]. New Media Research, 2021, 7(03): 74-76.
Ijsselsteijn, W. A., Ridder, H. D., Freeman, J., & Avons, S. E. (2000). Presence: Concept, determinants and measurement. Proceedings of SPIE - The International Society for Optical Engineering, 3959, 520-529.
Gao Qin. Analysis on the Content Production and Communication Strategy of Li Ziqi's Wild Food Short Video [J]. Journal of Hebei Normal University for Nationalities
Zhang Xinxin. An exploration of the aesthetic psychology of mobile phone vertical screen images in the context of immersion theory [J]. Northern Media Research, 2020(06): 76-80.
Gao Xin. Research on Image Presentation and Value Expression of Food Short Video [D]. Northwest Normal University, 2021.
Downloads
Published
Issue
Section
