Guangzhou Cross-border E-commerce: Status Quo, Problems, and Countermeasures
DOI:
https://doi.org/10.54691/bcpbm.v50i.5568Keywords:
Cross-border e-commerce; Status quo; Guangzhou experience; Problems; Countermeasure.Abstract
Since the approval of the cross-border e-commerce comprehensive pilot zone, Guangzhou has led the development of the industry with policies, promoted innovation in business formats with models, gradually improved the industrial ecosystem, continuously optimized the business environment, and steadily ranked first in the scale and growth rate of cross-border e-commerce transactions in the country, forming a "Guangzhou experience" that can be promoted and replicated. This article combines the innovative measures of Guangzhou's cross-border e-commerce, analyzes its status quo, identifies the problems it faces while developing rapidly, and proposes corresponding countermeasures to further promote the development of cross-border e-commerce in Guangzhou and provide more experience for the development of cross-border e-commerce nationwide and even globally.
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