Responding to the Rural Revitalization Strategy with the "Folklore and Cultural Tourism"Model-A Research Report on Chiniuwa Village in Jia County

Abstract

Cultural prosperity leads to national prosperity, and cultural strength leads to rural strength. The revitalization of rural areas cannot be achieved without the flourishing of culture. Rural revitalization requires both shaping and nurturing the soul. The 19th National Congress of the Communist Party of China proposed the comprehensive promotion of rural revitalization, providing broad space and good opportunities for the cultural industry to play an important role in rural revitalization. With the implementation of the rural revitalization strategy, more and more villages are exploring their own paths to revitalization. The establishment of characteristic tourism, combining existing resources and cultural strengths, has become an important approach to rural revitalization. This paper explores the advantages of creating characteristic cultural and tourism villages through on-site investigations in Chiniuwa Village, Jia County, and summarizes the basic experiences in developing characteristic cultural and tourism industries. At the same time, it proposes corresponding strategies and suggestions to address the challenges faced by the development of characteristic cultural and tourism in Chiniuwa Village.