An Investigation and Research on the Employment Value Orientation of College Students

Abstract

Since the outbreak of the COVID-19 pandemic, the employment situation of Chinese college graduates has become increasingly severe, exacerbating the environmental problems. Stability makes it more difficult for companies to survive. According to the main viewpoint of the ability school of the enterprise ability theory, ability is the key skill and tacit knowledge possessed by the enterprise, and it is a kind of intellectual capital owned by the enterprise, which determines the scale and boundary of the enterprise. How to retain these talents that determine the size and boundary of an enterprise is the foundation of an enterprise. University students from prestigious universities are the freshest blood in our country's future talent pool. How to attract and retain this fresh blood is an important issue that enterprises need to think about. This article comprehensively uses scientific survey methods such as the compilation scale method and the interview method. Through the analysis of literature, individual interviews, corporate interviews, and model construction, it investigates and studies the influencing factors of college students’ employment value orientation from a qualitative and quantitative perspective, multi-level and multi-perspective. The study found that both before and after the COVID-19 pandemic, the employment value orientation of college students was most affected by the external remuneration dimension, and was not significantly affected by the work-family harmonious balance dimension; and the significant difference before and after the COVID-19 pandemic was the internal satisfaction dimension. Before the COVID-19 pandemic, this is an important factor to consider when college students are employed, but this factor has no significant effect after the epidemic.