Performance evaluation of Internet financial enterprises based on factor analysis: Taking Dongfang fortune Information Co., Ltd. as an example

Hongmin Zhang; Yang Han

doi:10.54691/bcpbm.v19i.651

Authors

Hongmin Zhang
Yang Han

DOI:

https://doi.org/10.54691/bcpbm.v19i.651

Keywords:

Internet finance, factor analysis, business performance

Abstract

Iin recent years, China's Internet enterprises and financial institutions have developed very rapidly. The combination of the two - Internet finance has a great impact on people's life. In the fierce market competition, the evaluation of the operating performance of Internet financial enterprises can not only provide investors with investment reference information, but also help managers find their problems in operation and management. Taking Dongfang wealth Information Co., Ltd. as an example, starting from profitability, solvency, operation ability and growth ability, this paper selects ten indicators: gross profit margin, return on total assets, return on net assets, current ratio, quick ratio, asset-liability ratio, total asset turnover, accounts receivable turnover, net profit growth rate and operating revenue growth rate, Factor analysis is used to evaluate its business performance.

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