The research on the innovation consumption trend of Entertainment restaurant based on a case study of Perry Town

Abstract

Theme restaurant is a basic place to provide customers with food through a series of attractive signs around one or more historical or other themes. Its biggest feature is to give general restaurants a certain theme and create the business atmosphere of the restaurant around the established theme: all products, services, colors, shapes and activities in the restaurant serve the theme, so that the theme becomes a stimulus for customers to easily identify the characteristics of the restaurant and produce consumer behavior. Taking the task of BPA competition as an example, this article designs a set of solutions of Perry Town for upgrading traditional restaurants with cartoon theme. According to the PEST analysis, this paper considers the production, price, place and promotion strategy. Afterwards, the organization structure, human and financial resource were proposed, which provides a reference for other restaurants with similar motivations.