On the Development of "Male Economy" and Related Industries

Abstract

In recent years, the "other economy" has boomed, setting off a new trend of male consumption. Different male groups have diversified consumption needs, showing differentiated consumption behavior characteristics. In view of the new product preferences, shopping habits and consumption ideas shown by male consumers, all kinds of related industries need to innovate in marketing mode, sales mode and experience mode, so as to release greater economic value of "other economy".