Analysis on the Dilemma and Countermeasures of Small and Medium-sized Enterprises Developing Cross-border E-commerce

Abstract

Small and medium-sized enterprises have provided important support to the development of China's foreign trade. Especially with the continuous development of Internet technology, a new type of cross-border e-commerce trade has emerged, which has brought new space for the development of foreign trade to small and medium-sized enterprises. However, SMEs are also faced with various cross-border e-commerce development problems, such as the lack of high-quality talents and diversified marketing models, which make it difficult for SMEs to develop cross-border e-commerce smoothly. Therefore, this paper first analyzes the development status of cross-border e-commerce in small and medium-sized enterprises, and then expounds the development problems of cross-border e-commerce faced by small and medium-sized enterprises, and based on this, puts forward corresponding solutions.