Study on the Strategy of Wenzhou Rural E-commerce Industry Cluster from the Perspective of Social Network

Abstract

With the rapid and in-depth standardized development of the domestic agricultural Internet economic model in full swing in recent years, the government began to gradually increase its commitment to support and investment in the development of rural e-commerce, including local public and financial support, as well as the guidance and support of the national government. In addition, the rapid development of domestic third-party platform enterprises and the current The development of the vast rural e-commerce industry in China is greatly promoted, the rapid and in-depth standardization and development of the rural e-commerce market, and the rural e-commerce industrial clusters are emerging rapidly in large numbers. After the research, we further found that the scale and overall development trend of the e-commerce industry and cluster network in the new rural areas are highly vertically correlated with the scale development of the social network in the new urban and rural areas. By using relevant methods such as empirical investigation, case study, comprehensive research analysis and comparative test of rural market samples, the author of this paper strengthens the development and change of the cluster and scale of rural e-commerce industry in Wenzhou, Zhejiang Province under the guidance of the current perspective of new economic and social network. The purpose of in-depth empirical research is to explore and find out the operating rules, promote and promote the standardization and rapid development of Wenzhou rural e-commerce industry and cluster model and realize the healthy development of new rural urbanization model in southern China.