Study on Talent Skills Analysis and Talent Demand of Cross-border E-Commerce Enterprises in Wuhan

Abstract

Since Wuhan became a comprehensive pilot zone for cross-border e-commerce, the city has seen a significant rise in import and export trade by virtue of its superior geographical location and continued ability to sustain talent. However, with the continuous development of the digital economy, related positions have tended to become more complex and refined, and cross-border e-commerce practitioners need to continuously improve their comprehensive ability and professionalism. Although there are many universities in Wuhan, which can deliver a large number of cross-border e-commerce and related professional graduates every year, a large amount of data shows that there is a large discrepancy between the supply of talents and the demand of enterprises. This study focuses on investigating and analysing the skills of employees in cross-border e-commerce enterprises in Wuhan, through conducting surveys on supply chain management positions, trade service positions, sales positions, operation positions and design positions, to understand and analyse the skills mastery of employees working in cross-border enterprises in Wuhan, and to summarise the situation, so as to provide advice on the curriculum setting and talent training programmes of cross-border e-commerce majors in Wuhan and universities in other regions. The survey will provide advice on the adjustment of the curriculum and talent training programmes for cross-border e-commerce majors in Wuhan and other regional universities, so as to promote the better and sustainable development of cross-border e-commerce in China.