Research on Green E-commerce Integration under the Background of "Online Shopping Normalization" and "Green Transformation"

Take the E-commerce Capital of Hangzhou as an Example

Abstract

With the rapid development of e-commerce, the number of consumers shopping online has surged, and the market scale of e-commerce industry continues to expand. As an important part of sustainable development, green consumption has become a key concern of the international community. Under the background of "the normalization of online shopping" and "green transformation," this paper focuses on the current situation, problems and future green development direction of e-commerce integration. It aims to provide guidance for enterprises to establish and improve the integrated system of green operation. This paper uses text mining, descriptive analysis, literature analysis, word cloud mapping and other research methods. The research finds that: as the e-commerce capital of Hangzhou, its e-commerce enterprises follow the footsteps of the state, respond to the call of policies, and accelerate their own green transformation under the background of the normalization of online shopping: firmly establish green concepts and standardize green standards; Do accurate market analysis and strive to break down information barriers; Innovate and develop low-carbon transportation and vigorously promote green packaging; Invest heavily in green renewal of enterprise equipment; We will strengthen information disclosure, strengthen legislation on corporate carbon information disclosure, improve relevant standards and certification systems, give full play to the role of various public service platforms, corporate websites and media, and guide zero-carbon enterprises to actively disclose their key information on green procurement, green supplier management, energy conservation and carbon reduction.