Determining the Impact of Lifting Lockdown on the Operations of a Multinational Company based on the Double Difference Model

Abstract

As transnational operations have become an international trend, the operation and development of my country's multinational enterprises have played an increasingly important role in this trend. In the past, people's research on the factors affecting transnational operations was mostly theoretical analysis of exchange rate fluctuations and policies such as the "Belt and Road Initiative", which limited the research vision and ignored some policies that would have a greater impact on operations. Theoretical analysis alone often falls into the trap of talking on paper. For this reason, this paper uses a double difference model to study the impact of my country's "full lifting of lockdown" policy on the stock price of foreign multinational companies in 2022. It is proposed that companies should have forward-looking expectations for their own development in future trends and formulate reasonable marketing policies in advance. Scholars should combine qualitative and quantitative analysis to conduct detailed research on the impact of different policies in different industries.