On the Effectiveness of Moganshan B&B in Promoting Rural Revitalization under the Background of Experience Economy

Junhao Chen

doi:10.54691/vvkpa253

Authors

Junhao Chen

DOI:

https://doi.org/10.54691/vvkpa253

Keywords:

Moganshan B&B; Experience Economy; Actor-Network; Grey Relational Analysis.

Abstract

With the integration of urban construction and the implementation of Rural Revitalization Strategy, rural construction has experienced a blowout phenomenon, and the home stay industry has become one of the best ways to solve the contradiction between the protection and development of rural construction. This study selected the Moganshan area, an excellent representative of China's home stay industry, as the research object. Through field research, we obtained the general situation of the home stay industry and the current situation of Moganshan's home stay, classified the tourists, analyzed the cognitive status of different people and the overall social feedback of home stay, and extracted the core experience factors in the development of home stay characteristics. The research reveals the positive role of home stay industry in promoting rural economic development and improving the quality of life of villagers, puts forward the best integration mode of home stay industry and rural revitalization, and explores the collaborative development path of home stay industry and Rural Revitalization.

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