Research on the Path of International Communication of Chinese Calligraphy in the Age of Digital Intelligence

Abstract

Calligraphy, as a treasure of traditional Chinese culture, has a profound historical accumulation and cultural connotation in China. In the context of globalization today, Chinese calligraphy, as a carrier of Chinese character writing, has become a powerful entry point for China’s cultural exchange with the outside world. The overseas dissemination of Chinese calligraphy has significant value for enhancing the country’s cultural soft power. In the era of digital intelligence, the rapid development of artificial intelligence and big data has provided opportunities and challenges for the innovative dissemination of Chinese calligraphy. The overseas dissemination of Chinese calligraphy has also received increasing attention from the academic and artistic fields at home and abroad. In this context, conducting research on the dissemination path of Chinese calligraphy overseas is of great research value for enhancing the influence of Chinese civilization and promoting the internalization of Chinese culture through exchange and mutual learning. Based on this goal, this article first analyzes the value and research significance of Chinese calligraphy, and then establishes a research framework based on Harold Dwight Lasswell’s 5W communication theory and Edward T. Hall’s cross-cultural communication ideas, exploring new paths for the overseas dissemination of Chinese calligraphy in the digital age from multiple dimensions such as the subject, content, methods, audience, and effects of communication. Under the background of globalization, the overseas dissemination of Chinese calligraphy is showing a diversified development trend of digitization, popularization, sustainability, and innovation. Strengthening the construction of the main body of Chinese calligraphy overseas dissemination, optimizing dissemination content, expanding dissemination channels, and meeting the needs of precise audiences are effective strategies for achieving the globalization of Chinese culture through exchange and mutual learning.