Research on Marketing Strategies of Private Museums from the Perspective of Cultural Consumption: A Case Study of the Guanfu Museum

Meng Sun; Yali Yin

doi:10.6918/IJOSSER.202502_8(2).0018

Authors

Meng Sun
Yali Yin

DOI:

https://doi.org/10.6918/IJOSSER.202502_8(2).0018

Keywords:

Guanfu Museum, marketing strategies, cultural consumption.

Abstract

In the vast and diverse landscape of China's cultural heritage, private museums have emerged as key players in the preservation and promotion of artistic and historical artifacts. These exclusive institutions, adorned with a blend of tradition and modernity, have become captivating gateways to China's rich past.This article analyzes and researches the marketing strategies of private museums from the perspective of cultural consumption, taking the successful example of the Guanfu Museum as inspiration. Feasible marketing strategies are explored, providing recommendations for the development of private museums.

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References

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