The Dilemmas and Breakthroughs of Intangible Cultural Heritage Inheritance from the Perspective of Cultural Tourism: An Empirical Study Based on Changde Ceramic Art Intangible Cultural Heritage

Abstract

Against the backdrop of the deep integration of cultural tourism and the advancement of intangible cultural heritage protection policies, this paper takes Changde ceramic art intangible cultural heritage as the research object and explores its inheritance dilemmas and breakthrough paths from the perspective of cultural tourism. Based on empirical methods such as field investigations and questionnaires, the study found that although Changde ceramic art has a 2,300-year historical heritage and was certified as a local intangible cultural heritage in 2024, its inheritance faces challenges such as a talent gap, unbalanced commercialization, product monotony, and limited dissemination. By analyzing the internal logic of the integration of cultural tourism, strategies such as constructing an "education + policy" talent cultivation system, establishing a cultural protection threshold, developing "story + experience" cultural and creative products, and integrating an online and offline communication matrix are proposed. The research shows that the inheritance of intangible cultural heritage needs to take cultural authenticity as the core and activate the contemporary value of traditional crafts through the coordination of cultural tourism, providing a regional practical reference for similar intangible cultural heritage projects.