A literature review of supply chain development: Evidence from agricultural industry
DOI:
https://doi.org/10.54691/bcpbm.v20i.1018Keywords:
Dual- Channel, Agricultural Products, E-commerce Platforms, Agricultural-Supermarket jointing model.Abstract
In the context of the increasing demand for safety and quality of fresh produce, currently two major supply chain models for agricultural products are analyzed (E-commerce Platforms and Agricultural-Supermarket jointing model) and thus a dual-channel agricultural supply chain is proposed by combining the advantages of both. First of all, this paper analyzes the characteristics of different agricultural-supermarket jointing models in the United States, Japan and China, and at the same time compares the advanced agricultural products circulation models in the United States and Japan, puts forward the shortcomings of agricultural-supermarket jointing models in China, and makes suggestions for its future development, then analyze several current e-commerce operation models of fresh produce in China and point out the advantages and disadvantages of e-commerce platforms. Finally, using the case study of Freshippo, we further demonstrate that the dual-channel model plays a huge role in fresh produce.
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