L'Oréal Paris Consumer Loyalty Research Based on the Chinese Market

Minqi Dang; Xiangxin Kong; Yitong Wang; Yuyin Wang

doi:10.54691/bcpbm.v20i.1056

Authors

Minqi Dang
Xiangxin Kong
Yitong Wang
Yuyin Wang

DOI:

https://doi.org/10.54691/bcpbm.v20i.1056

Keywords:

L'Oréal Paris; 4C; Consumer Loyalty; SWOT.

Abstract

As an important aspect of marketing strategy, customer loyalty plays a vital role in brand building. This paper takes customer loyalty as the research object, and conducts theoretical research on consumers, cost, convenience and communication based on the 4C marketing theory. This paper combines 104 actual and effective survey data, and uses the regression analysis method of the data. In the context of the rapid development of 2019-nCoV in the past five years, Chinese consumers' loyalty to Paris consumers, changes in consumption patterns, changes in the loyalty of young consumers, and new changes faced by L'Oréal Paris. Under this circumstance, the brand should deal with its own characteristics, deal with new changes, strengthen the building of brand customer loyalty, and promote brand building.

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